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Pistola was born out of a desire to change the denim game. We wanted jeans to be exciting again. So what the hell does that mean?

To us, that meant combining top-quality materials, killer fits, and prices that aren’t completely insane. Our process starts in the world’s best denim mills. From there, we obsess (like, seriously obsess) over every fit, wash, and detail. We’re as inspired by the runways in Paris as we are by the streets of Downtown LA.

Our pairs are ones you’ll want to wear on easy sneaker afternoons and sexy stiletto evenings. They’re jeans that make everything else you wear cooler.


About the founder

Grace Na founded Pistola in 2013. She brings over 15 years of fashion industry experience at the buying, planning and executive levels. A complete denim obsessive, Na saw an opening in the market to design jeans that combine expert cuts with an edgy, streetwise sensibility. As a female founder and working mom of three, Na realizes the importance of outfitting women with jeans that do it all—and look damn great.